Your briefing lands at 6am already finished — you can read it, understand your audience a little better, and get on with your day. But two minutes more turns it into something you can act on. Here’s how, starting with the briefing itself.
How the prompts below work. Copy the prompt, paste it into your favourite AI assistant, then paste your whole briefing underneath it — general read, focus reads, add-on and all. The context is what makes the output good. We’d recommend Claude or Gemini for the sharpest results.
Any single briefing is useful. The habit is what’s valuable.
Read one morning and you know today’s mood: what your audience is thinking about, what’s pulling at their attention, whether money feels confident or nervous, what the news and the calendar are doing to them. Read it every morning for a month and you start noticing something harder to buy — the direction. Which worries are fading. Which are hardening into a worldview. Where a shift that looked like noise three weeks ago has quietly become the thing everyone assumes.
That’s the read most marketers never get, because research arrives quarterly and by then the mood has already moved. Skim it with coffee, notice what’s changed since yesterday, and let it sit in the back of your head while you write. Nine days in ten it just makes your instincts better. On the tenth it stops you sending exactly the wrong thing.
Indications in the briefing are generally pretty clear already, but if you need to turn your 3-minute read into an actionable 30-second check-in, or just want to double-check the most important points, try this…
Below is today's Vanteus briefing for my brand. Act as a sharp, sceptical strategist. Tell me: 1. The single most important shift in my audience's thinking today. 2. What that changes about what I should be saying this week. 3. One thing I should NOT do right now. Be specific and brief. Don't summarise what I just pasted back to me, and don't hedge — if the day looks quiet, say it's a quiet day.
Paste this, then your whole briefing underneath it.
Then there’s your add-on — the section at the end of every briefing. You choose which one you get in Settings, and you can swap it whenever your week changes shape. Here’s how to get the most out of each.
Two or three one-line angles tied to today’s briefing — skeletons, not finished copy, so the words stay yours.
Don’t post them as-is. Pick the one that matches what you actually want to be known for this week, then have an assistant stretch it into full drafts in your voice. The starter carries the timing; you carry the tone.
Below is today's Vanteus briefing, ending with three social post starters. Pick the strongest starter for LinkedIn and write three full-length variants in my voice. My voice is: [describe it in a sentence]. Rules: under 120 words each, no hashtags, no emoji, and the first line has to earn the second. Every version must stay grounded in the sentiment read above — do not drift into generic fluff. Finish by telling me which variant you'd post and why.
Paste this, then your whole briefing — including the add-on — underneath it. Replace anything in [square brackets] with your own detail.
A short read on where today’s shift leaves an opening — or leaves a rival exposed.
Best used weekly rather than daily: let a few land, then look for the angle that keeps recurring. That’s the one worth building positioning around.
Below is today's Vanteus briefing, including a competitive angle. My main competitors are: [name two or three]. What we sell is: [one line]. Using the angle above, give me: 1. A one-paragraph positioning statement I could use this week. 2. Two objection-handling lines for the sales team. 3. One thing a competitor would find genuinely hard to copy. If you think the angle is weak or too generic to act on, say so plainly instead of padding it out.
Paste this, then your whole briefing — including the add-on — underneath it. Replace anything in [square brackets] with your own detail.
Two or three headline-level content ideas that fit today’s read — including anything on the horizon, like an awareness day your audience will already be talking about.
Treat it as a feeder for your calendar, not a replacement for it. Collect a week of these and you have a month of grounded ideas instead of a blank planning meeting.
Below is today's Vanteus briefing, including content ideas. My channels are: [blog, newsletter, LinkedIn]. I publish: [twice a week]. My audience is: [one line]. Turn the ideas above into a two-week plan. For each item give me: the channel, a working headline, the angle in one line, and the day to publish. Put anything time-sensitive in the briefing (an upcoming event or awareness day) first, and work backwards from its date. Don't invent new topics — work from what's in the briefing.
Paste this, then your whole briefing — including the add-on — underneath it. Replace anything in [square brackets] with your own detail.
Two or three points you could raise in a team or stakeholder meeting today, straight off the day’s read.
This is the one that makes you the best-prepared person in the room. Run it before a standup, a client call, or a meeting you didn’t get notice of.
Below is today's Vanteus briefing, including internal talking points. I'm briefing [my team / my CMO / a client] for about [10] minutes. Turn the points into a tight agenda: three items, each with a one-line "so what" and the specific decision or action I want out of the room. Then add the two questions I'm most likely to be asked, with short, honest answers — including where the data is thin.
Paste this, then your whole briefing — including the add-on — underneath it. Replace anything in [square brackets] with your own detail.
One pointed strategic question you should be asking yourself today, given what the briefing just told you.
Resist answering it in your head. Answer it in writing, once a week, and you end up with a running record of how your thinking moved — which is usually more valuable than any single answer.
Below is today's Vanteus briefing, ending with a CMO question. Don't answer it for me yet. First, ask me the three questions you'd need answered to give a genuinely useful response — about my business, my constraints, or my customers. Once I've answered, give me a clear recommendation, the reasoning behind it in three lines, and the one thing I can do about it today.
Paste this, then your whole briefing — including the add-on — underneath it. Replace anything in [square brackets] with your own detail.
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